The LEGO Company History

The history for the LEGO business begins in 1932 when Ole Kirk Christiansen, a Danish carpenter, decided to begin a business trading his wooden toys door to door in his town of Billund, Denmark. He named his new company « Lego » – a combination of two Danish thoughts, « leg godt,  » which suggested « play well.  »

In 1958, the company’s founder, Godtfred Kristiansen, trademarked a system to get coupling the plastic bricks that would later on become known as PROFANO « Automatic Binding Bricks.  » The invention allowed LEGO to generate more diverse and sophisticated toys.

After that, LEGO broadened its offerings and began to serve both young boys and girls. It released a line of « Minifigures » in the mid-1970s that incorporated human figures with posable arms, and in addition marketed jewelry sets pertaining to young girls.

A second expansion more than three decades ago saw the development of LEGO Space sets, presenting astronaut minifigures, rockets and spaceships, among other well-known themes. In 1999, the LEGO Group entered the Star Battles market, launching pieces featuring the X-wing jet fighter and TIE UP Fighter.

Seeing that the company grew, it needed to increase it is ability to propose new products quickly and effectively. To this end, it hired management manager Jorgen Vig Knudstorp.

This individual helped the company cut down on inventory and reduce creation time. He encouraged the company to build relationships with major toy companies, including Target, Wal-Mart and Toys ‘R’ Us.

He also unveiled LEGO Options, an online community where fans could put up proposals for new Seglar sets they will wanted to observe produced. This allowed PROFANO to test the appeal of new strategies and gain feedback before committing to them.

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